ENOC plans to expand in Asia Pacific
Posted: 26 February 2008
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Dubai-based ENOC Lubricants, a subsidiary of Emirates National Oil Company (ENOC), is driving rapid expansion in the Asia Pacific region, the company said.
The company’s momentum surges forward following a recent marketing expansion plan and sales drive in the Philippines, both aimed at increasing market share of its high grade specialist lubricants range up by 15% in the coming year.
“ENOC has been focusing much attention on developing strong growth markets in the international frontier, including the Asia Pacific,” said Saeed Abdullah Khoory, ENOC Group Chief Executive.
With the current lubes market in the Philippines estimated to be around 300 million litres per year, ENOC Lubricants is expanding its reach in all market segments from marine and manufacturing, to agriculture, industrial, transportation, construction, as well as high street sales.
“It is our vision to be the reliable Energy Partner of Choice across all of our diverse business sectors, and we always aim to meet international standards.”
Through expert technical knowledge, ENOC Lubricants has developed a distinct presence across the Asia Pacific --- including Indonesia, Malaysia, Philippines, China, Brunei, Singapore and New Zealand, with expansion plans for Vietnam, Thailand and Taiwan in 2008. Singapore is currently one of ENOC’s fastest growing markets for the Protec Xtreme, a fully synthetic top-tier product.
In the Philippines, ENOC Lubricants’ appointed distributor, CKW Enterprises participated in the first annual marketing and sales meeting with top lubes dealer CJ Fernandez Enterprises Inc.
As a key business partner and distributor of ENOC lubricants in Philippines, CKW Enterprises is primed to take on a larger share of the market.
To add to ENOC Lubricants’ growth in the Philippines, a strategic partnership with Kawasaki has been created to produce ‘ Kawasaki 4T’, a tailor-made lubricant for Kawasaki motorcycles.
ENOC’s latest grade of lubes, the Protec X-treme 5W/40 API SM and the soon to be released Protec 4T Premium 20W/50 API SL, will respond to the demand for specialised products in the region.
George Garcia, President of CKW Enterprises, said that besides meeting the business targets for 2007, CJ Fernandez Enterprises Inc. has truly helped ENOC Lubricants in creating a strong foothold in Northern Luzon.
“Together, we have created a well-established brand awareness through a strategic alliance with one of the leading retail fuel operators, City Oil, which is only one example of the result of several years of dedication in promoting our topnotch ENOC lube brands across the region,” added Garcia.
The sales event also served as a platform to share CKW’s marketing and sales plans for 2008 as well as the sales incentive schemes and new sales quotas. |
